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Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
Alpha-Arbutin vs Beta-Arbutin [Arbutin] Arbutin is obtained by reacting glucose with hydroquinone extracted from bilberry leaves, cranberry leaves, pear leaves, bear berries, and blueberries, which are native to mountainous regions....
BOJ's projectSmall Happiness Calendar Letter.February in Korea is the month of Lunar New Yearand the day of the first full moon.On New Year's Day, people drive 3-4 hours to see...
To celebrate the new year of 2022, I present BOJ's new project Small Happiness Calendar Letter.It's a bitterly cold winter. It is snowing in Korea today. January is a very...
Hi Beauties, Today, I would like to compare 3 special ingredients, AHA, Cellulose, and BHA, contained in Bubble Toner, Peeling Gel, and Glow Serum. AHA(Bubble Toner) VS Cellulose(Peeling Gel) VS...
"Beauty in Relief" We believe that true happiness and a healthy life can be fully enjoyed when the body and mind are in a comfortable state. We sincerely hope that your day...
Hi Beauties, the first and most important step in skin care is cleansing. We wanted to make a hypoallergenic, mildly acidic cleanser that protects moisture without breaking the natural barrier...
FINALLY! We are happy to present to you a new member of our rice family- Relief Sun: Rice+ Probiotics! It's been a while since we started work on this sunscreen and it wasn't an easy road,...
Hot and humid summer passed by and fall is just around the corner. I’ll recommend a skincare routine for dry skin that gets easily sensitive in changing weather. Bubble Toner...
Let me bring the news for BOJ! BOJ has made partnership with Rakkojae, which is a hotel designed in a beautiful traditional Korean-style house. Rakkojae is located in Korea’s representative...
The aesthetic sense during the Joseon Dynasty, which inspired us, focused on inner beauty rather than outer beauty. During that time, people used water from washing rice as a toner...
